Mar 25

Official Launch – Digital Art Science hits YouTube

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Hi there. Well, Digital Art Science has been humming along for a little while now. Given that it’s Wednesday, I thought, why not unleash upon you ususpecting people my latest creation. It’s an advert for none other than…Digital Art Science, and they say traditional media is dead? Well, they don’t, but they might…one day.

Without further ado, I give you… Digital Art Science’s debut on the YouTubes, or Vimeo’s rather.


Introducing Digital Art Science from Morgwn Shaw on Vimeo.

Mar 20

Digital Industry code of practice? I’m in.

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Simon van Wyk (Hothouse) had a big, beautiful rant on Mumbrella and the Hothouse Blog the other night. It was a joy to read, and gave me a bit of a shake up in terms of how I am approaching digital art science. What really kicked it home for me though, was the Digital Industry Code of Practice, and like the title says, I’m in. Digital really does need to re-differentiate itself from traditional advertising. We’ve got a helluva lot to offer. So, here’s the code…I wonder how well it’ll fly?
  1. I will always propose the least expensive, simplest solution to any problem.
  2. I understand Google is the homepage and I will ensure everything I do is sensitive to this fact.
  3. My job is to facilitate business. When I start talking brand dialogue it’s only because I can’t find a way to really add value.
  4. My job is to help you with the interface between your company and the customer on the web. They are using the web for utility; my job is to find that utility wherever it may exist.
  5. We’ll be clear about the returns.
  6. We have a chance to do things better to improve from our learnings.
  7. The Internet has changed the world; let’s make sure we treat it with the respect it deserves.  It took us many years of TV to develop the technology to skip ads.  Let’s not clutter our communities and forums with useless messages that add no value. Consumers want to hear from companies who are relevant to their circumstance; let’s work with that.
  8. Our job is not to sell our ideas to the client.  Our job is to sell the clients product to their customers.
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