ANZ Bank
Hey Big Saver campaign – 2008.
The brief; Launch the ANZ Online Saver account into a market and channel dominated by credit cards
The response; Run a banner campaign utilising the full suite of learnings from testing and analysis to ensure maximum sales of new accounts
- In-depth analysis of past results showed certain design and branding elements that increase clicks
- Optimised and Expert Usability Reviewed landing page to maximise completed applications
- Incorporated learnings from extensive A-B testing of design and product features
- Resulted in 1600+ new accounts and over $2 billion in deposits from a 6 week campaign
- Campaign has been consistently extended and is still around today
Other notable achievments and campaigns with ANZ;
- Through applying learnings from analysis and testing we frequently beat ANZ’s historically best performing banners
- Opened eDM as a channel of communication with existing customers, providing the opportunity to usell, cross-sell and manage customer relationships
- Proved digital is the most effective channel for winning new business
- Incorporated the science of usability and sound usability principles, along with awesome design to produce stunning and successful campaigns
