So, a little over a year ago I sent my second “Good Apple” newsletter, cryptically mentioning a big upcoming project.
I promptly disappeared for 13 months and left my website, newsletter and blog to gather dust.
Truth is I can’t say too much about it, as the project is still ticking along without me. Also, I want to give my work its dues. It wound up being a pretty impressive piece of innovation, strategy and execution, so I’ll address it in more detail when I can in a case study or overview.
For now I want to let you know that the single most important lesson I learnt in the last 13 months is that I NEVER want to stop learning. If I ever imply to you that I know everything about a topic, kick me in the shins. Hard.
A constant desire for knowledge is what makes digital tick. New tools are nice, but slobbering lust and enthusiasm from the rest of us online is what makes or breaks a trend and changes communication, behaviour, even the world. May I always be a slobbering enthusiast… (please read that in the least unpalatable interpretation available).
I’m not ruining any surprises by saying that the past 13 months was a very experimental project in terms of what we did online and where, a true suck it and see approach. Alongside that I was tackling a client from an industry of which I had no experience; Pharmaceutical. Heck, I haven’t studied science for more than 15 years, but the last year has seen me printing scientific research and publications to devour on the train like so much fruit flavoured Mentos (or is that just me, again?)
The other thing I have learnt is that now more than ever before I have a desire to do something good with my skills and experience.
The GFC, hurricanes, tidal waves, gangland criminals, back-stabbing politicians… the world doesn’t need more people out being mercenary, selfish or pursuing aims other than the increasing of niceness… who’s with me? Drop me a line at morgwn@digitalartscience.com.au, hit me up on Twitter (@morgwn) or just generally stalk me, get in touch and together we can find new ways to be good, using this wonderful thing we call the internet.
It’s a rainy and cold Sunday afternoon. I’m at a crossroads. And whether you’re with me or not, I’m out to make a difference. Watch this space.
