Apr 20
Don’t normally rate this kind of thing, but after I ranted last week about the VB and Legacy ‘Raise a glass’ campaign, I noticed a lot of web traffic coming from searches for the advertising campaign.
It culminated in my blog being quoted in The Australian.
While not entirely relevant to the digital world, perhaps the campaign instigators should’ve been a little more wary of their digital ‘footprint’. From the second it was posted, my vitriolic post was in the top 5 results for a search on the campaign keywords and strapline, and now, thanks to The Australian, it’ll stay there, and among the results will be the Raise a glass website, and a bunch of negative news… clever none.
