It’s a good question, I mean, why did I call my business Digital Art Science? I could just trade under my name. Then I would spend time correcting the spelling of my first name and writing blog posts about its Old Welsh heritage. It’s Morgwn, from before the Welsh discovered the letter y, and after they started shunning a‘s…
Anyway, Digital Art Science says a lot more about my approach, and way of thinking and approaching digital strategies for branding and marketing. It also sums up my three passions, my three areas of interest, but there’s my personal blog and rants on atheism to cover that off more thoroughly.
Let’s check off the 3 elements of my business name one by one, starting with the first and easiest.
Digital – what I do, I do on the internet, which is digital. What I do uses technology, systems and software which all manifest themselves digitally. Digital is the channel that brands, consumers and audiences communicate and interact through with increasing levels of frequency and using ever more complicated, engaging and rewarding channels, portals and tools.
Art – Creativity is at the heart of what I do. Basically, art is breaking the rules, or rather thinking without any consideration of the rules. Through this I find new ways to use existing technology and channels, and conceptualise bluesky ideas that extend what’s real into the future, or extend what doesn’t even exist yet. It keeps me awake at night, excited about a new channel or concept, waiting until I can get up, log on and visualise and record it, finding a practical use along the way.
Science – is the rules and technical smarts that I sometimes ignore, sometimes ponder as part of the art process. There’s a lot of technology out there, that’s science. There’s a lot of established fields of research, such as usability and psychology. All of them are useful and can offer an insight that can steer a creative idea into the realms of the real, possible, effective and optimised for success.
And all three rolled into one ensures a considered approach. Bluesky, innovative, ground-breaking thinking paired with practical optimisation, analysis and rationalisation. Makes sense, no?
Either way, it’s how I roll. And it works.
